Freelance Writer & Journalist

I am an Austin-based writer and journalist  focused on faith-based architecture and design, ministry management, non-profits and social issues. I tell the stories of places, people and issues I care deeply about and causes I can passionately stand behind. 

Rachel Dawn Hayes is one of my top writers I look to when assigning out an important feature. I can count on her professionalism from start to finish. When Rachel takes an assignment I’m confident that her interactions with our sources will cast a very positive reflection on our organization. Her ability to capture the essence of a story or project, and communicate it artfully and with accurate detail, is outstanding.
— Alison Istnick, Managing Editor, Worship Facilities Magazine
Rachel Hayes is a professional writer, creative and thorough, that I regularly turn to for feature stories for our national audience of architects, engineers and consultants that work heavily in the house of worship space. She understands and articulates the unique needs of churches and understands their staffing and budget parameters as they relate to a building project and the products and technologies that are specified in these spaces. In addition, she’s a delight to work with.
— Carol Badaracco Padgett, Editor, Church Designer magazine
I recommend Rachel Hayes as an effective writer and editor. She excels at research and also at turning the research into compelling prose. Proactively and independently, Rachel executes instructions and she delivers high quality work.
— Glenn Lucke, Owner, Docent Research Group
Rachel’s copywriting skills enhanced every layout as well as presentation summaries and rationale boards. Working with her was refreshing as her headlines and copy were smart, witty when needed, and never cliche. She’s a rare blend of someone who can write the fun, short ad copy and then turn around and research/develop longer content. Rachel also took charge of projects and pushed them forward from creative inception to finish. I never had to ask her where she was with a project as it always hit my desk beforehand.
— Eric Radde, Partner/Creative Director, cue:creative
Rachel brought a wealth of marketing knowledge to a business with very specific client needs. She was able to dive in, learn the industry, and develop a comprehensive marketing plan, including the development of impressive creative components and providing valuable insight as to marketing materials. Her upbeat, professional, and all-around pleasant demeanor just made working with her that much more enjoyable.
— R. Carson Fisk, Managing Shareholder, Ford Nassen & Baldwin P.C.
Rachel was hired as a Copywriter but quickly established herself as an indispensable creative leader in our department. Following a writer who had been in the position for many years, Rachel was able to instantly take on the tone that we were looking for. Rachel was responsible in some way for all of our largest success stories, in regard to both sales revenue and customer results. I appreciated how she was able to get the best work out of a variety of designers.
— Tom Halligan, Creative Services Manager, Cox Media Group